We deal directly with fishermen so that we can have complete accountability for the catch. This policy also gives us the shortest chain of supply, thus ensuring that our customers receive the freshest possible product. Our collection network extends through South and West Wales to the South West of England, where we send a van every night to collect the catch. We also have groups of fishermen on the North East coast of England and throughout Scotland who land directly to us and send their fish on overnight fish transport to arrive with us the next morning.
We are now in the process of reopening one of the oldest fishing drafts on the Severn Estuary, where we will operate the fishery using the old traditional seine net and fishing method. Why not come and see us in action next season; we will keep you updated on our Tales from the Riverbank page.
We have recently been successful in securing our MSC approval; this now allows us to offer a range of MSC certified fresh and smoked fish products. Sustainability of our fish stocks is absolutely key to the longer term viability of the industry; check out our Tanks in Schools scheme which combines education with restocking.